“The best marketing doesn’t feel like marketing.” - Tom Fishburne

This general election in India reflects a flurry of marketing initiatives by different political parties. All political parties relentlessly uses the marketing concepts with some of them using services of professional marketers. 

In this article trying to connect some of the marketing strategies which has been used by different political parties in the marketing.



Good product quality no marketing


    The Odisha chief minister, Mr. Naveen Patnaik is as good as any political leader in India. With superior communication skills and mass acceptance he is one of the leader who can be a potentially good candidate for prime ministership.




     But in this age of promotion and marketing, you need a very aggressive promotional strategy to be successful in market. Zero marketing by him for his candidature leads to zero positive sentiment on behalf of him for the post. Even after several years of administrative success in his state he is unable to gather momentum for his candidature.


  Great efforts in marketing with moderate product quality


    Our beloved Congress chief, promoted aggressively by the UPA for prime ministership. His campaign was an incredible mix of media like Radio, TV, Print, Influencers. Great deal of money has been spent to promote him for the post but glitches in the product leads to failure in the market.





       Probably the fact that he is untested in any kind of administrative post leads to failure.  



Tested delivery model with marketing

Marketing is no longer about making a pitch, it is about building a relationship. People feel more related to a product which is available in the market for a long time. Traditionally any product become successful in market when the delivered quality matches with the product communication. 





A tested product and mix of great marketing efforts helps the relevant team to achieve the    numbers.




“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg